BUILT FOR ROOFING • WINDOWS • SIDING • DOORS • REMODELING
CLOSE MORE DEALS. MAKE MORE MONEY.
A complete in-home sales system built from 20+ years of real kitchen-table experience—not theory, scripts, or recycled sales training.
FRANKIE J — FOUNDER, IN HOME SALES ACADEMY
20+ YEARS IN HOME-IMPROVEMENT SALES • BUILT AN 8-FIGURE YEAR RETAIL HOME-IMPROVEMENT COMPANY
Join In Home Sales Academy for $49/ per month. Cancel anytime.
hOW MANY DEALS ARE SLIPPING THROUGH YOUR FINGERS?
You’re already getting the appointments. The opportunity is already sitting across the kitchen table. But small breakdowns throughout the sales process can cost you thousands in commissions every month.
YOU’RE TALKING TOO MUCH
Most reps try to sell by presenting harder. The best reps ask better questions, listen longer, uncover what actually matters to the homeowner and build the sale around it.
YOU’RE PRESENTING BEFORE YOU’VE BUILT VALUE
When homeowners don’t clearly understand why your solution is worth more, price becomes the entire conversation. That’s when discounts, “let me think about it,” and lost deals start showing up.
YOU’RE TRYING TO CLOSE A SALE THAT WAS NEVER BUILT
The close isn’t a magic line at the end of the appointment. If trust, motivation, value and certainty weren’t built along the way, no closing technique is going to save the deal.
THE SOLUTION
THE 7-STEP SYSTEM BUILT TO TURN MORE APPOINTMENTS INTO COMMISSIONS
Master the complete in-home sales process—from the Entry and Warm-Up to Probing, Presentation, Pre-Close, Closing and Button-Up—so every step moves the homeowner closer to a confident YES.
MASTER THE 7-STEP SALES PROCESS
Learn the complete appointment framework—from Entry through Button-Up—so you always know what should happen next and why
PROBING & LAYERING
Stop guessing what homeowners want. Learn how to uncover their real motivations, priorities and hot buttons—and build your presentation around them.
PRESENT WITH PURPOSE
Stop dumping features and hoping something sticks. Build customized presentations around what the homeowner already told you matters most.
MASTER THE CLOSE
Learn how to recognize buying signals, run effective pre-closes, ask for the business confidently and know when to shut up and let the homeowner decide.
DESTROY OBJECTIONS
Learn how to diagnose what’s really behind “I need to think about it,” “your price is too high,” and “I need to get more estimates”—then address the actual concern.
ONGOING TRAINING & COMMUNITY
IHSA isn't a course you finish and forget. Get continued training, new lessons, resources, live coaching and a community of home-improvement sales professionals focused on getting better.
WHY IHSA IS DIFFERENT
BUILT FROM THE KITCHEN TABLE — NOT A TEXTBOOK.
In Home Sales Academy was built from 20+ years of real-world experience selling home improvements across the kitchen table from homeowners.
20+ YEARS IN THE FIELD
REAL-WORLD EXPERIENCE
This isn't theory from someone who studied sales from the sidelines. IHSA was built from more than two decades of actually selling home improvements, training salespeople, building teams, and closing deals.
THE COMPLETE PROCESS
MORE THAN CLOSING LINES
Great salespeople don't rely on cheesy scripts or magic closing lines. You'll learn how to control the entire appointment—from the Entry and Warm-Up through Probing, Presentation, Pre-Close, Close and Button-Up.
BUILT FOR THIS INDUSTRY
HOME-IMPROVEMENT SALES
Roofing. Windows. Siding. Doors. Remodeling. Retail or insurance. IHSA is built specifically around the conversations, objections and decisions home-improvement sales professionals face every day.s
YOUR IHSA MEMBERSHIP
HERE'S EVERYTHING YOU GET INSIDE IHSA
One membership. An entire sales training system built specifically for home-improvement professionals.
INCLUDED
THE COMPLETE 1-CALL CLOSE PLAYBOOK
Master the complete in-home sales appointment from the moment you walk through the door to the moment you ask for the business. Entry, Warm-Up, Probing, Presentation, Pre-Close, Closing and Button-Up—all broken down step by step.
INCLUDED
OBJECTION & CLOSING MASTERY
Learn how to diagnose what homeowners are really telling you, isolate the true objection, protect the value of your offer and confidently ask for the business without sounding scripted or desperate.
INCLUDED
ADVANCED SALES PSYCHOLOGY
Understand how homeowners think, what creates trust, how buying decisions are made and how to uncover the emotional and logical reasons that actually move people to say YES.
INCLUDED
LIVE TRAINING + RESOURCE LIBRARY
Get ongoing training, Q&A, deal breakdowns and practical tools you can take into the field—including worksheets, checklists, sales resources and new training added as IHSA continues to grow.
JOIN IN HOME SALES ACADEMY
FULL ACCESS TO THE IHSA MEMBERSHIP
ONLY $49/MONTH
STOP SELLING THE OLD WAY
STOP MEMORIZING CORNY SCRIPTS. START UNDERSTANDING PEOPLE.
The best in-home sales professionals don't win because they memorized more closing lines. They win because they understand the homeowner, control the process and know exactly what they're trying to accomplish at every stage of the appointment.
Old Way
New Way
Follow a rigid script
Understand the objective of every step
Talk, pitch and present
Ask, listen and uncover hot buttons
Give the same presentation to everyone
Build the presentation around what the homeowner told you
Wait until the end to start closing
Build the close throughout the entire appointment
Try to overcome every objection at the end
Prevent objections by building certainty throughout the appointment
FAQ
Frequently Asked Questions
Everything you need to know about In Home Sales Academy, membership, and getting started.
How quickly can I expect to see results?
That depends on where you’re starting, how many appointments you’re running, and how consistently you apply the training. IHSA is designed to give you strategies you can begin using on your very next appointment—from the Entry and Needs Assessment all the way through presenting price, handling objections, and closing the sale.
What if I join and decide IHSA isn’t for me?
No problem. Your membership is month-to-month, so you can cancel anytime. There are no long-term contracts or commitments.
Do I need to be an experienced sales rep?
No. IHSA is built for both newer reps and experienced sales professionals. If you’re new, you’ll learn the complete in-home sales process from the ground up. If you’re experienced, you’ll learn advanced strategies designed to help you sharpen your process, improve your closing percentage, and make more money from the appointments you’re already running.
What types of sales does IHSA cover?
IHSA is built specifically for the home-improvement industry, including roofing, windows, siding, doors, gutters, remodeling, insurance restoration, and other in-home sales environments.
What do I get with my membership?
You get access to the IHSA training library, the complete 1-Call Close sales process, specialized sales academies, scripts and resources, ongoing new training, community access, and weekly live coaching and Q&A opportunities as they’re scheduled. The goal is simple: help you become a better salesperson, close more deals, and make more money.
THE MATH
YOU DON'T NEED TO DOUBLE YOUR CLOSE RATE.
If you're already closing 3 out of every 10 appointments, improving to just 4 out of 10 means one more sale from the exact same opportunities you're already getting.
Let's keep the math simple. You run 10 appointments. You close 3.
CLOSE JUST ONE MORE:
30% → 40%
Your close rate increased by just 10%
+1 SALE
Same 10 appointments. Same leads. One additional commission check.
Now repeat that improvement across an entire month.
THE OPPORTUNITY:
MORE DEALS
Turn more of the appointments you're already running into signed agreements.
MORE COMMISSION
Earn more without needing more leads or more appointments.
MEET FRANKIE J
20+ YEARS OF REAL IN-HOME SALES EXPERIENCE
I started my in-home sales career in 2004 selling residential replacement windows and gutters.
I quickly became a top sales rep, closing over 80% of my appointments on a one-call close, winning multiple sales awards, and earning well over six figures in my first year.
I fell in love with the home-improvement industry and never left.
In 2014, I took the leap and started my own company. Within three years, we had grown to nearly eight figures in annual revenue and were expanding into multiple states.
Over the last 20+ years, I've experienced this industry from every angle — sales rep, sales leader, trainer, and owner.
In Home Sales Academy is where I'm taking everything I've learned and teaching the sales process that helped build my career — from the first few minutes in the home to asking for the sale and everything in between.
MORE THAN A COURSE
TRAIN. LEARN. GET BETTER. EARN MORE.
IHSA isn't something you finish and forget. It's an ongoing sales training community built to help you keep improving long after you join.
fuel your growth.
Join the IHSA Community
Connect with other home-improvement sales professionals, ask questions, share wins, talk through deals, and learn from people running the same appointments you are.
Never Stop Getting Better
Get ongoing sales training, new lessons, live coaching, deal breakdowns, advanced strategies, and new resources added to IHSA as the academy continues to grow.
THE IHSA GUARANTEE
PUT THE TRAINING TO WORK — RISK FREE.
Join IHSA, go through the training, and put the system to work on your real sales appointments. If within your first 30 days you don't believe the training has given you the tools, strategies, and confidence to become a better in-home sales professional, let us know and we'll refund your first month's membership.
